Template for Business Review

Market problem

Describe the market problem in a paragraph

Product description

Describe the key value of the product, in a paragraph, and ideally a single line

Market size

  • Total addressable market
  • Existing customers
  • New customers with a solution already
  • New customers without a solution already


Historical data on revenue and users, against a market baseline

Business Model

Customer acquisition; Revenue streams; growth model


Forecasts for market; users and revenue growth

Key Risks

  • Validation
  • Product lifestyle (growth, maturity, decline)
  • Nature of the market (safe, unpredictable)
  • Competitive threats: Key players; Market share; key differentiators; threat of new entrants
  • Internal (issues within the organisation)
  • Technical
  • Channel and accessibility of market


Fit with the strategic direction of the company


What are the options that are available to us? What do small, medium and large bets look like?